OUR PROGRAMS ARE DESIGNED TO PROVIDE GENUINE VALUE FOR PEOPLE, AND A COMPLETE SHANGHAI EXPERIENCE WITH 'REAL' INSIGHTS
Plug into China
Shanghai Pathways is a boutique destination and project management firm based in Shanghai.
All Roads Lead to China
We specialize in helping our foreign clients conduct travel, events, research, market immersion tours, and trends and insights projects in China.
Connect with People
MARKETS ARE MADE UP OF REAL PEOPLE.
WE EXPLORE HUMAN WORLDS TO REARTICULATE INDUSTRY AND CATEGORY BOUNDARIES.
OUR WORK TRANSLATES INTO
industry-transforming strategies and offerings that feel right, spark enthusiasm, and create a sense of purpose.
Successful growth strategies often start with a deep understanding of what is valuable to people in a given social and cultural context.
We offer service for brand version and purpose define energizing missions for great brands, to spark enthusiasm and provide meaning.
Our foundational research always goes beyond the obvious, uncovering the most powerful phenomena shaping clients’ business environments.
We explore what’s next for businesses by making sense of how the greatest technological and societal shifts of our time will shape the way we live.