Chinese Luxury & Boutiques

China’s fashion capital, Shanghai is home to a population of insatiable shopping addicts - the sort who skip meals to save up for luxury logos.

China’s fashion capital, Shanghai is home to a population of insatiable shopping addicts - the sort who skip meals to save up for luxury logos. 

 

Chinese consumers are quickly becoming the world's largest group of buyers of luxury goods, snatching up products across all segments of luxury, both at home and overseas. Eighty per cent of the growth in luxury goods sales since the 2008 financial crisis has come from Chinese consumption. Today, despite China’s nominal self-identification as a communist state, the loosening regulation of private enterprise in the country has generated personal wealth at a rate and scale not seen before, creating a rising class of sophisticated consumers eager to reconnect with their cultural heritage.

 

There is a new trend that started in the last five years, as the Chinese become increasingly proud of their identity. By appealing to a cultural element that its consumers are proud of, the mainland is ready for design and promotion of its high-end products. You will visit a few luxury lifestyle brand store which is preserving ancient Chinese craft by blending traditional know-how with modern product innovation. You will also go offbeat as the most exciting retail is happening on the local level at independent boutiques.

Price: RMB18000 for up to 6 people

RMB2000 per additional person

(Including project setup, program design, expert guide fee and transport)  

Program is 4hrs.  For a group of more than 20 people, please contact us for larger group offer.

This program is specially designed for Qualitative Research & Market Immersion. Immersion Program consists of a series of tailored experiences examining the economic and cultural landscape of China and its economic relationship with the world. This is a tailor-made program for top management from multinational organizations to draw attention to the fundamental shifts in the global economic landscape, in order to prepare them as they develop their global and China strategies.

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To book the program, we do request 50% deposit of the total fee. The total of program bill shall be settled at the beginning of your program in cash, or transfer to Shanghai Pathways bank account before the program starts.  

© 2020 BY SHANGHAI PATHWAYS

Emaill: shanghaipathways@gmail.com |  WeChat: jannychyn 

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