Understand Chinese Consumer

Understanding the preferences and mindset of consumer groups is the key to successfully expanding a retail business in China.

Older consumers may value price over quality, but younger generations are increasingly willing to pay premiums for higher-end products.


Since China started its “reform and opening” policy in 1978, its economy has expanded rapidly, and most leading international retailers and manufacturers have entered the China market. Some foreign companies are hesitant to enter the market, however, because they do not understand Chinese consumers and their shopping habits.


Despite the country’s rapid economic rise, China’s regions have developed at different rates, and consumer trends vary greatly among different groups and regions. Understanding the preferences and mindset of consumer groups is the key to successfully expanding a retail business in China.

A primary objective for this experience is to introduce people to China – culture, way of life, and ultimately, consumer behavior. We will plan a program for you to have a good cultural & consumer understanding – activities that help you to understand “a day in the life” of Shanghainese. Going out of the touristy area to places like hypermarkets, wet markets, upper middle class areas. 


We will also be able to arranging for in home visits or interviews with Chinese people to discuss topics relevant to your product. 

Price: RMB18000 for up to 6 people

RMB2000 per additional person

(Including project setup, program design, expert guide fee and transport)  

Program is 4hrs.  For a group of more than 10 people, please contact us for larger group offer.

This program is specially designed for Qualitative Research & Market Immersion. Immersion Program consists of a series of tailored experiences examining the economic and cultural landscape of China and its economic relationship with the world. This is a tailor-made program for top management from multinational organizations to draw attention to the fundamental shifts in the global economic landscape, in order to prepare them as they develop their global and China strategies.


To book the program, we do request 50% deposit of the total fee. The total of program bill shall be settled at the beginning of your program in cash, or transfer to Shanghai Pathways bank account before the program starts.  


Emaill: shanghaipathways@gmail.com |  WeChat: citywalks

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